BUILDTRAFFICFollow along

The public lab

Small bets.
Real experiments.

Every project starts with a question. We document the build, test how people find it, and report what actually happens.

The project notebook

01 foundation / 01 experiment / 01 retrospective

BTT #001 · Next experiment

Preparing the experiment

Can I Replace
This Subscription?

Can a useful, AI-built website attract 1,000 unique visitors in 30 days without paid ads?

1,000visitor target
30days after launch
$0planned ad spend

Targets, not results. The measurement window has not started.

View the experiment brief

BTT #000 · Foundation

Local MVP

Build to Traffic

Give the experiments a home. Establish the framework, publish the first failure file, and set up measurement before launching.

Why this exists

Failure File #001 · Watcher

Stopped before public launch

I spent 80 days building.
Then I asked who would pay.

AI helped me build a home-media platform. It couldn’t tell me whether anyone needed another one.

~80 days255 commits~50.7k source lines
Read the failure file