A public lab for building & getting seen

Building is easier
than ever.
Getting people
to care isn’t.

Build products with AI. Launch them fast. Get real users.

We’re testing what it takes to turn AI-built products into things people actually use. The builds, the traffic, the mistakes. All out in the open.

By Monte Summers. Learning in public.

The process

Six steps. No skipping the first.

AI helps us build faster.
This helps us make better bets.

  1. 01
    VALIDATE

    Talk to a specific audience. Study what they already use. Test why they would switch before committing to a large build.

    Find a problem worth solving.

  2. 02
    BUILD

    Use AI to build a focused product. Record the time, tools, costs, and tradeoffs along the way.

    Make the smallest useful thing.

  3. 03
    LAUNCH

    Ship a usable version with measurement in place. A public URL is the starting line.

    Put it in front of people.

  4. 04
    TRAFFIC

    Try a small number of distribution channels. Measure sources and useful visits instead of guessing.

    Test how people find it.

  5. 05
    USERS

    Look for repeat use, conversations, and real problems solved. A visitor is not automatically a user.

    See who comes back.

  6. 06
    REVENUE

    Publish revenue alongside costs. Treat willingness to pay as a hypothesis to test early, then measure actual results.

    Test whether value gets paid for.

A learning loop, not a promise of revenue. Test willingness to pay before you build, too.

Start here

The first lesson came from a failure.

All failure files

Failure File #001 · Watcher

Stopped before public launch

I spent 80 days building.
Then I asked who would pay.

AI helped me build a home-media platform. It couldn’t tell me whether anyone needed another one.

~80 days255 commits~50.7k source lines
Read the failure file

BTT #001 · Next experiment

Preparing the experiment

Can I Replace
This Subscription?

Can a useful, AI-built website attract 1,000 unique visitors in 30 days without paid ads?

1,000visitor target
30days after launch
$0planned ad spend

Targets, not results. The measurement window has not started.

View the experiment brief

How we work

Show the work.
Keep the receipts.

01

Evidence before advice. Real projects and documented outcomes.

02

Failures stay in the story. A stopped project can teach as much as a launch.

03

Unknown means unknown. No invented revenue, traffic, or success rates.

Meet the builder