THE WATCHER RULE — Build to Traffic Before serious development, answer: 1. Who exactly is this for? 2. What are they using today? 3. What does the current solution cost? 4. What do they dislike about it? 5. Why would they switch? 6. Can I reach them? 7. Will they pay? 8. How large is the realistic market? 9. What free alternatives exist? 10. Can I test these assumptions before building? VALIDATE → BUILD → LAUNCH → TRAFFIC → USERS → REVENUE From Failure File #001: Watcher https://buildtotraffic.com/failure-files/watcher/